The period between Thanksgiving and Christmas is the busiest and most profitable time of year for retailers nationwide. Many patients coming into your storefront will be open to gift ideas and looking for inspiration. Make sure you’re prepared to maximize holiday sales by following these tips!
Holiday Promotions & Sales
Sales are one of the best ways to convert browsing gift-searchers into buyers. Putting products on sale is sure to capture their attention and drive a deal.
Besides offering a certain percentage off individual products, other promotions could include free products with purchase. This could be a buy one (or two, three, or more), get one free offer. Alternatively, you could add a free gift to every purchase made in your store or every purchase above a certain amount.
Keep in mind that many clients who don’t buy anything at your business will go online and buy later. Make sure they know where to find you online, and keep your website updated with current offers. Consumer surveys have shown that free shipping is one of the most important factors in online sales, so make sure to offer it either on all orders or orders over a certain amount.
Your Retail Space & Displays
‘Tis the season for twinkling lights, wreaths, festive music and more! Patients will be even more keen to buy gifts when you remind them that it’s time to celebrate with those they love.
Not only can you fill the air with cheer, decorations and music, but your displays should reflect and celebrate the holiday spirit too. Promote items under $50 (or another amount) as stocking stuffers and suggest popular products as gift ideas in your displays.
You can also bundle products together to form a gift package. Offering a full regimen is a great way to upsell and deliver even better results. A combination of a cleanser, moisturizer, serum and more is a fantastic way to introduce someone new to skincare with everything they need while selling a lot more products.
For those who aren’t sure what they want yet, gift cards make a great option, allowing customers to give the gift of skincare without having a hard decision about individual products. They also make easy stocking-stuffers, so make sure you have some available!
Staff Preparation
Keep your staff well informed and trained on the different promotions you are running. They can answer customers’ questions or offer suggestions and information to anyone who missed the displays.
Not only is this a busy time of year for selling products, but it is also a popular time for procedures and treatments. Your schedule might fill up more than usual, so be sure to plan ahead with all of your employees to make sure everyone is available at the right times and everything runs smoothly.
Want more feedback and retail ideas personalized to your business? Contact your account executive today and we’ll be happy to give you more guidance.
